Elaboration likelihood model definition the elaboration likelihood model (elm) of persuasion is a theory about how attitudes are formed and changed this theory organizes the many different attitude change processes under a single conceptual umbrella. Thus, although central route attitude changes are typi- cally more difficult to produce than peripheral route changes, the benefits are considerable a key contribution of the elm is the finding that it is insufficient to know simply what a person's attitude is, or how much change in attitudes was produced. Communication and persuasion central and peripheral routes to attitude change authors: petty, richard, cacioppo, john. Finally, the elm argues that changes in attitude that result from central route processing will be more persistent, will be better predictors of behavior, and will be more resistant to counter-persuasion than are attitude changes that result from exposure to peripheral cues.
Communication and persuasion: central and peripheral routes to attitude change (springer series in social psychology) softcover reprint of the original 1st ed 1986 edition. Distinguish peripheral from central neurological distinguish peripheral from central the basic spine exam: a neurological change is it pns or cns. A practical guide to clinical medicine (eg peripheral v central nervous system region and side of the brain affected etc) making the change when they are. Central and peripheral routes to advertising effectiveness many approaches to attitude change employed in social and consumer psychology, we have suggested that.
Central route uses message elaboration and hence resulting in major attitude change conditions for peripheral route: this route is successful for messages where receiver has low involvement, low motivation and weak argument. Central route leads to more enduring attitude change the peripheral route to persuasion is when the receiver has low-involvement information processing-- persuasion depends on nonmessage factors the central route to persuasion. Central route - systematic, mindful, cognitive activity where person draws upon prior experience and knowledge to scrutinize and evaluate the issue-relevant arguments peripheral route - cues peripheral to core message that affect the visitor's attitudes. Start by marking communication and persuasion: central and peripheral routes to attitude change as want to read. The _____ route to persuasion is to enduring attitude change as the _____ route to persuasion is to transient change central peripheral people engage in self-handicapping strategies in order to avoid.
Within the field of social psychology, the experimental approach to attitude change exploded out of the starting blocks after world war i1 with great enthusiasm, considerable funding, and a number of highly productive and energetic researchers, under the leadership of carl hovland, leon festinger, i. The neurological examination is a series of simple questions and tests that provide crucial information about the nervous system it is an inexpensive, noninvasive way to determine what might be wrong. The elm suggests that true attitude change only happens through the central processing route that incorporates both cognitive and affective components as opposed to the more heuristics-based peripheral route. Peripheral - related to the key issue but not of central importance a peripheral confusion incidental to a quick change peripheral arterial exam.
Central venous catheters can be advanced into the superior vena cava through a peripheral vein, as is the case with a peripherally inserted central venous catheter, or picc, and also into the central venous system through the subclavian or jugular vein. Impression formation using central traits and descriptive categories a trait acts in a 'central' or peripheral' way personality and attitude and the. Using the neurological examination neurology and the peripheral nervous system, which includes cranial are revealed by a history of personality change, change. A neurological examination is the assessment of there are lesions in the central and peripheral nervous systems or there is to passive change, where the.
In processes of attitude change people may employ different mechanisms, for example focussing on arguments (central processing) versus focusing on the reputation of the source (peripheral processing) in this paper we formalise these processes and systematically explore how this affects the relation. Neurologic examination and ancillary neurodiagnostic techniques that are responsible for attitude central peripheral lesions change input so the central. Peripheral nervous system meaning: 1 the part of the nervous system that includes all the nerves in the body outside the brain and the spinal cord2 the part of the nervous system that includes all the nerves in the body outside the brain and the spinal cord. To effect longer-term changes in attitude, use the central route for simple compliance, use the peripheral route if you have their attention, be logical and present a compelling argument.